Uncategorized

Nachdem ich hunderte Facebook-Anzeigen geschrieben habe hier 3 einfache Tipps, um trotz FB-Compliance gute Conversions zu bekommen. https://www.youtube.com/watch?v=aPof5hZuWp0 Du willst mit mir an einem Direct Response Copywriting-Projekt z.B. für Facebook Ads, Advertorials, Emails, etc. zusammenarbeiten? Dann einfach auf das “Work With Me” unter diesem Text klicken. Das führt dich auf die nächste Seite, wo du […]

What I learned analyzing a shitload of high-converting SaaS landing + booking pages (let me preface that this isn’t my own knowledge, but something I picked up from my mentor as well as the great Eugene Schwartz). Here’s the old and hard way to approach offer creation: Looking for a product that could be a

“Genghis Khan’s secret for infinite boners”! That’s a BIG IDEA! It’s how you get attention. It’s what sticks in your mind after you’ve already forgotten the content of a sales letter. It’s that “Holy f*ck, what is this, I gotta check it out” YouTube video title. It’s what the movie “Inception” displayed very visually, locking

In the beginning of your copywriting career, getting clients is your #1 challenge. But once you’ve settled on a method to get clients, this issue will dissolve (trust me). At this stage, you’ll worry about getting these clients killer results with your copy. You’ll do everything in your power to make sure every piece of

As described by the great Perry Marshall, using shame in your copy is an extremely delicate manner. It’s one of the most powerful motivators to get people to take action… but use it incorrectly, and your promotion will fall flat on its face. Your prospects will feel bad, angry, and called out… And they’re sure

When writing copy, nothing should happen at random. Every sentence needs to serve a purpose. And before a single word even hits the paper (or Google Doc), the roadmap must be established. When Eugene Schwartz said “copy isn’t written, it’s assembled”, that’s what he was talking about.  You collect all crucial elements that every great

(Picture source: Tai Lopez YT video.) Tai Lopez is arguably one of the biggest names in internet marketing. He regularly stalks everyone that could only remotely be interested in his offers for days, weeks, even months through his Facebook and YouTube ads. One of his incredibly effective tactics is his ability to create an environment

To become the best copywriter I can be, I need to sharpen my tools all the constantly. Besides writing copy every day, I always analyze FB ads, emails, sales letters so that I can see what’s working now in direct response copywriting. But what’s in it for you if I just analyze these ads by

Classical music… It used to bore the F out of me. But when the OG, Eugene Schwartz, was invited to speak at Rodale Press on May 11th, 1994…  Only to end up talking about Wolfgang Amadeus Mozart…  I paid very close attention! Among many nuggets, Schwartz revealed his secret technique to escape the conscious mind