Welcome to the danger zone...

This is where we connect. Where I reward you for your time, curiosity and interest in me.

Oh, and it’s also where I reveal how I look like.

So here you go:

(This picture was taken in a Pizzeria next to Lake Como after a full day of driving across the Alps in my 1989 Mercedes.)

As a wrote before, my name is Tristan and I’m a direct response copywriter.

But that wasn’t always the case.

In fact, it took me a whopping 30 years until I figured out that I actually wanna take full charge of my life.

Let me tell you a story:

About a year ago, I was listening to an episode of the “James Altucher Show” on Spotify where he talked with a musician and self-published book author called “Humble the Poet”.

(It’s an incredibly insightful conversation – check it out HERE – link to the YT interview).

So anyway, this guy, “Humble the Poet” told his story of how he got to where he is now.

And one thing he said hit home for me.

He said something along the lines of this (very paraphrased):

“you see, I was always getting by with being intelligent. In school, I never had to try hard because I was smart enough to grasp most concepts quickly. The subjects I got bad grades in were those that required a lot of word learning, like biology.

And the same happened in university. I could just breeze through with minimal effort and get good enough grades to continue.

I never learned to work hard – or made it a habit to do so. And that lead me to a life that I wasn’t happy with. A mediocre life.”

When I heard that, I was like:

yo shit – THAT’S ME!

That’s exactly how I had approached all “serious” parts of life.

For many years, I was a content student, both in school and university.

Life nudged me into one direction, then another.

And so I found myself studying environmental engineering, focusing on scrap metal recycling (pretty cool, isn’t it?).

(Sure, there’s more to this story. But if you want, we can talk about that on our call – cool?)

I was working on scrap yards while doing my bachelor’s and master’s thesis.

It was cool. I enjoyed it. I enjoyed the student’s life greatly.

I was comfortable living small, following the path. I’m good at following a path.

But life is reciprocal. It gives you back what you put into it.

And after studying and working a job for a couple of years that I had gotten through *moderate* effort, that’s what I got back: moderate results.


And for the entirety of 2017 and parts of 2018, I felt lost, confused. No idea where to go, what to do.

But it became very obvious to me that I had to change something in my life.

I finally developed a sense of true responsibility, self-reliance. I understood that the world didn’t owe me anything. And that if I wanted to get above average results…

I’d need to put in above average efforts.

I know, I know – simple stuff. But it took me a long time to truly, fully understand it.

So after dabbling around in different “make money online” ventures, such as crypto mining and trading, I decided to focus on one thing and, for the first time in my life, really give it my all.

That was copywriting.

Here’s how that happened:

Through a strange series of circumstances, I ended up in a small, absolutely incredible circle that’s now called “Money Twitter”.

As you probably know, every area of interest has its little bubble. For me, that was “Crypto Twitter” first, then “Money Twitter” second, which somehow started overlapping in late 2017.

And one thing kept coming up again and again.

If you wanna learn a skill that’s not only incredibly interesting, but also high-demand… and will likely stay that way for a long time…

Get into Copywriting.

“OK”, I thought. And I got into it.

I guess the learning journey isn’t all that interesting. I read the essential books and took some awesome courses.

In year 2, I joined a mentorship program by the most incredibly person I ever came across in all of online marketing and copywriting. This truly leveled up everything – and I’ve been a copywriter ever since.

So that’s how I got here. That’s why you’re reading these musings here today.

I know, I know. I didn’t have a true breakdown. An epiphany moment. A point of maximum pain.

I just got more and more bored and unhappy with where my life was heading – and it was time to introduce some chaos into my life.

Some more random stuff about me:

  • I LOVE old stuff. Old cars, old furniture. I love it when objects tell a story, solely by how they look like, how they smell… (drove a 1989 Mercedes for a couple of years myself until the “big city” life made it unecessary for me to keep it).
  • I LOVE motorcycling and regularly drive my red 1982 BMW R45 through Europe, especially France
  • I’m obsessed with history, especially WW1 and the Romans
  • I’m a vegetarian (not because of health reasons, but because I despise modern animal farming). I can see myself eating meat again when I hunt or fish it myself… or if it’s lab-grown (and not full of additives or random chemicals)
  • I played online poker almost daily for 4-5 years
  • I love money, the stock market, crypto and have a solid percentage of my net worth in the markets
  • I went to a Rudolf Steiner School (Waldorf School in Germany) for 13 years and really enjoyed it
  • One of my life’s dream projects is to build and maintain a 19th-century style victorian walled kitchen garden

OK, those are a lot of I’s.

And any copywriter worth its weight knows I just made myself guilty of the #1 cardinal sin of copywriting: only talking about myself (and not about you, the reader).

So let’s talk about you. 

Can I help your business grow with high-converting sales copy that enters the conversation already happening in your prospect’s mind?

It depends – but if you’re still here after reading my musings, chances are you’re serious about it.

And if that’s the case, click the black button below and write me a message through my contact form. 

I look forward to hearing from you (seriously, I do).